By January 8, 2013 Read More →

Why People Hate SEO

by Danny Sullivan – Posted originally on MarketingLand.com

seo-code-schema

Every few months, someone seems to attack search engine optimization. SEOs are often quick to rise in defense of their profession. I’ve done that plenty myself, in the past. But a barrage of recent cold-call SEO pitches in my inbox even has me hating SEO.

Of course, I don’t really hate SEO. That’s because I know the difference between:

  • SEO and search engine spam
  • SEO and snake-oil promises

SEO remains the act of gaining free traffic from search engines, and also to me, gaining that traffic in ways that don’t put you at risk of being banned or penalized by those search engines. It’s a perfectly acceptable activity that even the search engines encourage. That’s why Google itself offers a guide to SEO.

White Hat, Black Hat & No Hat SEO

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Posted in: SEO

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