By April 18, 2013 Read More →

What happens when your SEO traffic is only from branded keywords?

by Andrea Zide – published originally on

seo trafficWhat happens when the majority of your website traffic uses branded keywords to get to your site? At first, you might be pleased to know that people know of your brand and convert shortly after visiting your website, but what about new visitors? Brafton has reported that Google’s Avinash Kaushik finds that most companies view brand queries as the keys to their search conversions, but actually half of visitors who land on sites through generic terms convert – just not on their first visits.

Don’t you want to attract new audiences to build your customer portfolio and bolster your bottom line? Many companies experience this problem when implementing internet marketing campaigns. They want to broaden their reach with custom content, but their articles are going widely overlooked by web searchers who are unaware of their brands, products and services.

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