By February 28, 2013 Read More →

The Ultimate Resource for Google Analytics

by Taylor Hawes / published originally on


If you aren’t yet familiar with the benefits that Google’s free analytics tracking program offers, it’s time to get with the program!

Google Analytics is a comprehensive web data tracking suite that – once installed – allows you to monitor the number of visitors your site receives, as well as how these users move through your site.  Going further in-depth with the data that Analytics provides, you can even use this powerful tool to determine which of your site’s pages are the most popular, how often your articles are being shared on social media websites and even how many of your visitors are converting into buyers.

Over the course of this article, we’ll cover all of the different things you can do with Google Analytics – as well as a number of resources that you can use to get more information on the specific topics that interest you.  Be sure to bookmark this page so that you can come back to this ultimate resource again and again as your specific Google Analytics needs change.

The first step to getting the most out of Google Analytics is – as you might expect – setting up an account.

In general, the process is quite simple.  You’ll need to register for a Google Account (if you don’t already have one), identify the site on which you’d like to install Analytics, confirm that you own the website through one of four different verification measures and then install a small snippet of tracking code onto your website.

The following resources will walk you through the process of signing up with Google and installing the necessary tracking code on your site, depending on the specific website platform you’re using:

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