By April 7, 2013 Read More →

The Top 8 Priorities for Any One-Man Marketing Team

by Ginny Soskey – published originally on

one man marketing teamWhen you’re the Jack or Jill of all trades at your company, it’s hard to always follow every piece of marketing advice you read. You know you could follow it if you had a dedicated team to support you, a million-dollar budget to play with, and 48 hours in a day — but that’s not how real life works. Especially for a small business.

It’s easy to get into the “if only” mindset when you’re the only marketer at your company, but if you want to grow your business, it’s important to shake it off and get solution-oriented. Instead of having an all-or-nothing attitude, try to focus on getting the most bang for your buck from every marketing activity you can muster the time and resources to execute. That means recognizing that not all marketing tactics are equal — some may take you forever to execute and have little reward, while others, with a small tweak, could have a huge payout.

To help you get on the path of agile marketing for your business, we’ve compiled eight incredibly important marketing activities that a one-man or one-woman team can and should execute that will also start moving key metrics. No more dilly dallying around with things that don’t move the needle.

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Posted in: Inbound Marketing

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