By January 8, 2013 Read More →

The Content Arms Race and the Death of Single Author Blogs

by Marcus Sheridan – Post originally published on thesaleslion.com

Content Arms RaceIn so many ways, content, from a business and digital perspective, has become a modern day arms race.

Company “A” starts blogging twice a week.

Company “B” doesn’t want to be outdone and blogs 3 times a week.

Company “A” reacts with the addition of a video blog twice a week, on top of their other two articles.

Company “B” responds with a new podcast, a video campaign, and articles 5 days a week.

And on and on and on.

Believe it or not, that’s where every industry is headed—who can get the most content out to the masses, in as many ways as possible, on as many platforms as possible…and fast.

In some ways this is good, in others it is bad.

As a byproduct, some content will stink. Other companies will do exceptional things. It is what it is.

The Fall of Single-Author Blogs

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