By January 10, 2013 Read More →

Online Conversions for Dummies Quick Guide

by Google

In internet marketing, the conversion rate is the proportion of visitors to a website who take action to go beyond a casual content view or website visit, as a result of subtle or direct requests from marketers, advertisers, and content creators.

\mathrm{Conversion\ rate} = \frac{\mathrm{Number\ of\ Goal \ Achievements}}{\mathrm{Visits}}

Successful conversions are defined differently by individual marketers, advertisers, and content creators. To online retailers, for example, a successful conversion may be defined as the sale of a product to a consumer whose interest in the item was initially sparked by clicking a banner advertisement. To content creators, a successful conversion may refer to a membership registration, newsletter subscription, software download, or other activity. Wikipedia

Improving Online Conversions For Dummies

Conversion for dummiesGoogle has provided a quick guide for people who want to have a better understanding of how you can make sure your ads convert into sales. While this ebook is tailored for AdWords conversion, you can easily apply what you can learn from this free guide to your online efforts.

Here’s an excerpt from Google about this ebook

Millions of people click on Google AdWords ads every day. ‘Improving Online Conversions for Dummies’ explains how you can make sure your ads show on searches that are most likely to convert into sales. Understand which ad clicks and impressions lead to conversions, better apportion your marketing spend and even develop your own conversion attribution model. Discover the secrets to getting more bang for your buck with this ebook!

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Looking for a better understanding about SEO? Start by reading SEO starter guide and find out how to learn SEO from Google’s Webmasters Academy.

Posted in: Inbound Marketing

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