By April 8, 2013 Read More →

How to Write Copy Like Google

by Demian Farnworth  – published originally on

Have you ever wondered who writes copy for Google … who puts together the words on the landing pages or in the video scripts for products like Gmail, Google+, Analytics, or Nexus?

Of course you don’t (unless you’re a copywriter). Because it doesn’t matter. You just want the product.


But why is that? Why does it seem that Google’s copy is so good, that their products are so hard to resist?

Well, it’s less about the writer — and all about the audience. Or, to be clear, what their writers know about the audience.

See, Google knows their audience.

Let’s look at a few products to explore what I mean.

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