By March 2, 2013 Read More →

How Search Works – Google Search Quality Rating Guidelines

Google this week launched a new section on InsideSearch. The new section called “How Search Works” is an interactive infographic and goes through a lot of information, from algorithms to answers.

How search Works

This new section contains highly relevant and useful information for all SEOs and like minded people. From, Crawling & Indexing to Fighting SPAM, it really is a must visit.

In addition to the section mentioned above, what really is creating an awful lot of buzz in the industry is Google’s massive “Search Quality Rating Guidelines” made available for the public. This document is used by their “quality team” and has tons of information that will help you understand what the “quality” looks for when evaluating a  site. Here’s an excerpt of the PDF.

Part 1: Rating Guidelines
1.0 Welcome to the Search Quality Rating Program!
1.1 URL Rating Overview
1.2 Important Rating Definitions and Ideas
1.3 The Purpose of Search Quality Rating
1.4 Raters Must Represent the User
1.5 Internet Safety Information
2.0 Understanding the Query
2.1 Understanding User Intent
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4.0 The Rating Scale

4.1 Vital

4.2 Useful

4.3 Relevant
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Google Search Quality Guidelines
Really, just download this PDF file of  “Search Quality Rating Guidelines” and see for your self.
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