By January 7, 2013 Read More →

Guerilla Marketing: SEO BitTorrent

by Dan Petrovic – originally published on DejanSEO.com.au

Have you ever heard of “Guerilla Marketing” before? This post by Dan Petrovic of Dejan SEO explains what it is and what you can with it. Does it work?

guerilla-marketing-catGuerrilla marketing is an advertising strategy in which low-cost unconventional means (graffiti, sticker bombing, flash mobs) are utilized, often in a localized fashion or large network of individual cells, to convey or promote a product or an idea. The term guerrilla marketing is easily traced to guerrilla warfare which utilizes atypical tactics to achieve a goal in a competitive and unforgiving environment. Wikipedia

TL;DR

  1. Download BitTorrent
  2. Something, Something.
  3. Profits!

Part I: Download BitTorrent

Marketing professionals and SEOs, tend to hop on their rails and churn tasks on autopilot. Although this saves time and energy, it also makes you grey. You want to be purple. I promised myself to be more creative and innovative in 2013 and have finally decided to try out one of my “todo list” ideas from a few years back.

Part II: Something, Something.

Creating a Torrent File

Part III: Profits!

Well, I don’t know about profits, but I think if your content gets exposed to 2000+ people within a few hours for free is pretty cool. Especially if you remembered to include your link in that PDF file that will be uploaded and re-uploaded everywhere now. Yeah, links in all your PDFs – there’s a pro tip for you.

Read full story on Guerilla SEO: BitTorrent

image credit: Dejan SEO

Posted in: Industry News

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