By April 21, 2013 Read More →

Content Marketing in Australia: 2013 Benchmarks, Budgets, and Trends

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The Content Marketing Institute (CMI) and The Association for data-driven marketing & advertising (ADMA) are pleased to present this premier study of content marketing in Australia. This landmark study provides new insight into how B2B and B2C marketers are using content marketing to engage with customers and prospects, and gives Australian marketers the ability to benchmark their content marketing efforts against their North American and UK counterparts.

One of the interesting aspects of this study is that it shows the user not only data from Australian Marketers, but compares tactics, social media usage, etc. with that of its North American and UK peers. Also, it shows what is and what is not considered as most effective of the different tactics being used.

What do you think is the most effective content marketing tactic? Do you think that content marketing is part of the Inbound Marketing process?

Anyway, a pretty good read, in particular if you are interested in knowing what Content Marketing tactics and Social Media Networks are being used most by Australian marketers.

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