By May 29, 2013 Read More →

The 15 Steps to ‘Power SEO’ (PR Is The New SEO)

15 steps to SEOby Cheryl Conner – published originally on

I particularly enjoyed Jayson DeMers’ article on the 3 pillars of SEO in 2013 – and I especially add my vote of emphasis to his pillar #3 – Making Friends, Engaging and Sharing Content.

In fact, I would go so far as to maintain that public relations, in the form of quality content, is the New SEO. And I’m increasingly less alone in this idea and goal. But for the sake of discussion, if we can accept at least in philosophy that PR is increasingly becoming SEO’s strongest vehicle and anchor, how can companies take best advantage of PR’s SEO role?

Here are my ideas (with help from a couple of resident experts) for the 15 Steps to Power SEO.

Here we go:

 1. Set up Google+ authorship

2. Get credible PR coverage (with back links when possible)

3. Define a thought leadership campaign

4. Make your material compelling.

5. Syndicate through relevant media.

6. Leverage social media.

7.  User experience

8. Offer free tools or downloads.

9. Use effective site structure.

10. Collaborate with experts.

11. Provide excellent customer service.

12. Use Social Media monitoring

13. Work with brand advocates.

14. Use Transparency.

15. Use “on land” promotions to drive your online results.

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image credit: otimização de sites SEO

Posted in: SEO

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